When we talk about our marketing concepts in our business plan, we are often quick to include demographics and territories. And certainly identifying with our customers is a seminal part of marketing.
But there are far more important metrics to balance our marketing against.
With Web2.0 and newer Internet technologies like Web3Point8, gauges like sex, age and location are no longer suitable frameworks to aim at.
Let’s look at how we decided to re-position Buick AI against the next generation of marketing metrics.
To read the rest of this article, please log-in to your account.
Get Full Access to This Resource by Becoming a Member
