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	<title>Peter Buick - The Secret Thoughts &#187; PPC Marketing</title>
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		<title>Excerpt: The magic bullet of PPC</title>
		<link>http://www.buicksecrets.peterbuick.com/blog/ppc-marketing/excerpt-the-magic-bullet-of-ppc</link>
		<comments>http://www.buicksecrets.peterbuick.com/blog/ppc-marketing/excerpt-the-magic-bullet-of-ppc#comments</comments>
		<pubDate>Wed, 25 Jun 2008 11:16:09 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[PPC Marketing]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[MSN PPC]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Yahoo PPC]]></category>

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		<description><![CDATA[There&#8217;s been so much advice about PPC recently, and it is all wrong. Google seem to keep changing the rules and people keep coming up with great new theories about what the new magic bullet of PPC is. But what people don&#8217;t seem tobe grasping, is that while the rules for calculations may change, the [...]]]></description>
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