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	<title>Peter Buick - The Secret Thoughts</title>
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	<link>http://www.buicksecrets.peterbuick.com/blog</link>
	<description>The secrets and edge of Buick</description>
	<lastBuildDate>Thu, 03 Jul 2008 13:02:48 +0000</lastBuildDate>
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		<title>Excerpt: Howie Schwartz on Google 2.0 and Universal Search</title>
		<link>http://www.buicksecrets.peterbuick.com/blog/marketing-strategy/excerpt-howie-schwartz-on-google-20-and-universal-search</link>
		<comments>http://www.buicksecrets.peterbuick.com/blog/marketing-strategy/excerpt-howie-schwartz-on-google-20-and-universal-search#comments</comments>
		<pubDate>Thu, 03 Jul 2008 13:00:06 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[Google 2.0]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Howie Schwartz]]></category>
		<category><![CDATA[UGC]]></category>
		<category><![CDATA[Universal Search]]></category>

		<guid isPermaLink="false">http://www.buicksecrets.peterbuick.com/blog/?p=22</guid>
		<description><![CDATA[Howie Schwartz on Google 2.0:
Howie revealed yesterday that over the last two years, he has moved from paying $38,000 per month on Google Adwords, and a super network of over 20,000 domain names, to &#8220;FREE&#8221;, using Social Media and Web 2.0 (and organic search). Even his hosting is now largely web 2.0 hosted.
Web 2.0 has [...]]]></description>
		<wfw:commentRss>http://www.buicksecrets.peterbuick.com/blog/marketing-strategy/excerpt-howie-schwartz-on-google-20-and-universal-search/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Extract: The Pheonix of business acumen</title>
		<link>http://www.buicksecrets.peterbuick.com/blog/business-acumen/extract-the-pheonix-of-business-acumen</link>
		<comments>http://www.buicksecrets.peterbuick.com/blog/business-acumen/extract-the-pheonix-of-business-acumen#comments</comments>
		<pubDate>Sun, 29 Jun 2008 20:16:18 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[Business Acumen]]></category>

		<guid isPermaLink="false">http://www.buicksecrets.peterbuick.com/blog/?p=21</guid>
		<description><![CDATA[When we talk about our marketing concepts in our business plan, we are often quick to include demographics and territories. And certainly identifying with our customers is a seminal part of marketing.
But there are far more important metrics to balance our marketing against.
With Web2.0 and newer Internet technologies like Web3Point8, gauges like sex, age and [...]]]></description>
		<wfw:commentRss>http://www.buicksecrets.peterbuick.com/blog/business-acumen/extract-the-pheonix-of-business-acumen/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Excerpt: The magic bullet of PPC</title>
		<link>http://www.buicksecrets.peterbuick.com/blog/ppc-marketing/excerpt-the-magic-bullet-of-ppc</link>
		<comments>http://www.buicksecrets.peterbuick.com/blog/ppc-marketing/excerpt-the-magic-bullet-of-ppc#comments</comments>
		<pubDate>Wed, 25 Jun 2008 11:16:09 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[PPC Marketing]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[MSN PPC]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Yahoo PPC]]></category>

		<guid isPermaLink="false">http://www.buicksecrets.peterbuick.com/blog/?p=20</guid>
		<description><![CDATA[There&#8217;s been so much advice about PPC recently, and it is all wrong.
Google seem to keep changing the rules and people keep coming up with great new theories about what the new magic bullet of PPC is.
But what people don&#8217;t seem tobe grasping, is that while the rules for calculations may change, the basic principle [...]]]></description>
		<wfw:commentRss>http://www.buicksecrets.peterbuick.com/blog/ppc-marketing/excerpt-the-magic-bullet-of-ppc/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Excerpt: The moving goal posts of inspiration</title>
		<link>http://www.buicksecrets.peterbuick.com/blog/swot/excerpt-the-moving-goal-posts-of-inspiration</link>
		<comments>http://www.buicksecrets.peterbuick.com/blog/swot/excerpt-the-moving-goal-posts-of-inspiration#comments</comments>
		<pubDate>Tue, 24 Jun 2008 14:02:10 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[SWOT]]></category>
		<category><![CDATA[moving goal posts]]></category>
		<category><![CDATA[new technology]]></category>
		<category><![CDATA[Social Changes]]></category>

		<guid isPermaLink="false">http://www.buicksecrets.peterbuick.com/blog/?p=19</guid>
		<description><![CDATA[a manic day of information overload and people moving the goal posts...
...the new threats and opportunities are and how I foresee playing the NEW game...]]></description>
		<wfw:commentRss>http://www.buicksecrets.peterbuick.com/blog/swot/excerpt-the-moving-goal-posts-of-inspiration/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Excerpt: Monetise your video directly and save $50</title>
		<link>http://www.buicksecrets.peterbuick.com/blog/video-marketing/excerpt-monetise-your-video-directly-and-save-50</link>
		<comments>http://www.buicksecrets.peterbuick.com/blog/video-marketing/excerpt-monetise-your-video-directly-and-save-50#comments</comments>
		<pubDate>Mon, 23 Jun 2008 12:38:24 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[sellign off the video page]]></category>
		<category><![CDATA[video buy button]]></category>

		<guid isPermaLink="false">http://www.buicksecrets.peterbuick.com/blog/?p=18</guid>
		<description><![CDATA[It was bound to happen.
First we had link through URLs on videos, now we have BUY BUTTONS directly on video.
How cool is that?
After they watch the video, they can have a direct call for action (CFA) and actually buy stuff!
Your $50 discount coupon for subscribers is inside, so instead of paying the $97, you only [...]]]></description>
		<wfw:commentRss>http://www.buicksecrets.peterbuick.com/blog/video-marketing/excerpt-monetise-your-video-directly-and-save-50/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Excerpt: How to fight the PLF back lash</title>
		<link>http://www.buicksecrets.peterbuick.com/blog/marketing-strategy/excerpt-how-to-fight-the-plf-back-lash</link>
		<comments>http://www.buicksecrets.peterbuick.com/blog/marketing-strategy/excerpt-how-to-fight-the-plf-back-lash#comments</comments>
		<pubDate>Mon, 23 Jun 2008 10:58:48 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[fighting the PLF]]></category>
		<category><![CDATA[Frank Kern]]></category>
		<category><![CDATA[Jeff Walker]]></category>

		<guid isPermaLink="false">http://www.buicksecrets.peterbuick.com/blog/?p=15</guid>
		<description><![CDATA[Furony.com it was Frank Kern who first proposed how to fight the oncoming backlacsh to Product Launch Formula... So whether you are one of the PFL gang, or arguably worse, not one of the PLF gang, what are you gong to do about the onslaught of product launches messing with your market?]]></description>
		<wfw:commentRss>http://www.buicksecrets.peterbuick.com/blog/marketing-strategy/excerpt-how-to-fight-the-plf-back-lash/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Excerpt: The Kings new clothes</title>
		<link>http://www.buicksecrets.peterbuick.com/blog/pre-marketing/excerpt-the-kings-new-clothes</link>
		<comments>http://www.buicksecrets.peterbuick.com/blog/pre-marketing/excerpt-the-kings-new-clothes#comments</comments>
		<pubDate>Wed, 18 Jun 2008 11:03:38 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[Pre-Marketing]]></category>

		<guid isPermaLink="false">http://www.buicksecrets.peterbuick.com/blog/?p=14</guid>
		<description><![CDATA[In &#8220;The Kings new clothes&#8221; we look at pre marketing and product launches.
How product launches can kill your market and how to make sure you maximise on your market entry systems.
]]></description>
		<wfw:commentRss>http://www.buicksecrets.peterbuick.com/blog/pre-marketing/excerpt-the-kings-new-clothes/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Excerpt: Not dropping the ball</title>
		<link>http://www.buicksecrets.peterbuick.com/blog/business-vision/excerpt-not-dropping-the-ball</link>
		<comments>http://www.buicksecrets.peterbuick.com/blog/business-vision/excerpt-not-dropping-the-ball#comments</comments>
		<pubDate>Tue, 17 Jun 2008 10:51:16 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[Business Vision]]></category>
		<category><![CDATA[not dropping the ball]]></category>

		<guid isPermaLink="false">http://www.buicksecrets.peterbuick.com/blog/?p=12</guid>
		<description><![CDATA[In &#8220;Not dropping the ball&#8221; we look at how to realise a business vision. How to maintain focus so that you can achieve success and how to stay motivated to do it.
We don&#8217;t look at management at all in this article. SO no checklists Just pure &#8220;business vision&#8221;. Yours.
Indirectly we also look at how to [...]]]></description>
		<wfw:commentRss>http://www.buicksecrets.peterbuick.com/blog/business-vision/excerpt-not-dropping-the-ball/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Excerpt: Dealing with competition and taking market share</title>
		<link>http://www.buicksecrets.peterbuick.com/blog/competition/excerpt-dealing-with-competition-and-taking-market-share</link>
		<comments>http://www.buicksecrets.peterbuick.com/blog/competition/excerpt-dealing-with-competition-and-taking-market-share#comments</comments>
		<pubDate>Sun, 15 Jun 2008 14:56:44 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[Competition]]></category>

		<guid isPermaLink="false">http://www.buicksecrets.peterbuick.com/blog/?p=10</guid>
		<description><![CDATA[Dealing with competition and taking market share:
A new supermarket opened near me recently, right next to 3 others.
What do you think the best course of action would be for the original stores to take?
Let&#8217;s list the options first and evaluate what the impact would be to our own on-line business.
Subscribe for the full article.
]]></description>
		<wfw:commentRss>http://www.buicksecrets.peterbuick.com/blog/competition/excerpt-dealing-with-competition-and-taking-market-share/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Extract Verifying Your Market</title>
		<link>http://www.buicksecrets.peterbuick.com/blog/market-research/extract-verifying-your-market</link>
		<comments>http://www.buicksecrets.peterbuick.com/blog/market-research/extract-verifying-your-market#comments</comments>
		<pubDate>Sun, 15 Jun 2008 01:57:28 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Extracts]]></category>
		<category><![CDATA[Market Metrics]]></category>

		<guid isPermaLink="false">http://www.buicksecrets.peterbuick.com/blog/?p=5</guid>
		<description><![CDATA[Discover how to gain market share and how to avoid the competition from dominating you.]]></description>
		<wfw:commentRss>http://www.buicksecrets.peterbuick.com/blog/market-research/extract-verifying-your-market/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The secrets of Buick</title>
		<link>http://www.buicksecrets.peterbuick.com/blog/thoughts-from-the-buick-chair/hello-world</link>
		<comments>http://www.buicksecrets.peterbuick.com/blog/thoughts-from-the-buick-chair/hello-world#comments</comments>
		<pubDate>Sat, 14 Jun 2008 17:53:05 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[Buick Says]]></category>
		<category><![CDATA[Buick Secrets]]></category>

		<guid isPermaLink="false">http://buicksecrets.peterbuick.com/blog/?p=1</guid>
		<description><![CDATA[Welcome to the secrets of Buick.
One of the most exclusive clubs on the Internet.
Click here to subscribe to Buick Secrets for only $47 per month&#8230;
]]></description>
		<wfw:commentRss>http://www.buicksecrets.peterbuick.com/blog/thoughts-from-the-buick-chair/hello-world/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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