Excerpt: Howie Schwartz on Google 2.0 and Universal Search

Howie Schwartz on Google 2.0:

Howie revealed yesterday that over the last two years, he has moved from paying $38,000 per month on Google Adwords, and a super network of over 20,000 domain names, to “FREE”, using Social Media and Web 2.0 (and organic search). Even his hosting is now largely web 2.0 hosted.

Web 2.0 has evolved from comment and rating and sharing, to the Google Web 2.0 platform of Universal Search and UGC (User Generated Content) and beyond. And best of all for marketeers, is it is all highly scaleable.

In this article, let’s look at the “beyond Web 2.0″ and how Google 2.0 is no longer just rich media, like YouTube Videos and Audio Podcasts.

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