It was bound to happen.
First we had link through URLs on videos, now we have BUY BUTTONS directly on video.
How cool is that?
After they watch the video, they can have a direct call for action (CFA) and actually buy stuff!
Your $50 discount coupon for subscribers is inside, so instead of paying the $97, you only pay $47.
Naturally we will be discussing the pitfalls of this new feature, and how to integrate it in to your marketing mix and brand strategy.
You can be sure all the cowboys will use it in the immediatley obvious scum ball way. That is not where the smart money is – and we will show you what is.
By Peter | June 23, 2008 No Comments »